Organic SEO employs traditional methods of marketing, including keyword optimization, copywriting, and link building. Sometimes websites need additional content to effectively educate potential customers and convince them that you are, of course, the best. Link building is done primarily to boost your site's link popularity, a figure that many important search engines consider when picking sites for top rankings. This type of SEO may require several months to see results; it just depends on the state of the existing site, how competitive your industry is, etc.  Rest assured, the effects are well worth it, long-lasting, and quite profitable.

Pay-Per-Click advertising allows you to buy those "Sponsored Links" you see on headers and side bars of search engine result pages. After choosing the keywords and phrases you want to be listed under, the search engine will list your site, charging you a set fee for each time someone clicks on your link. The cost for these listings varies depending on the popularity of your keywords and the quality of your ad, but can provide quality traffic and high conversion rates.

Depending on the nature of your business, ad performance may vary across different media online, and we assist in tracking ad performance, costs, and competitors to ensure that your website achieves the highest possible exposure, to the right audience, and at the lowest possible cost.

PPC advertising, while effective on its own, is also a great way to boost traffic during the initial phase of an Organic SEO campaign because it gives you you an immediate spot on the first page.  It's also great for seasonal campaigns and special offers.