Benefits of Search Engine Optimisation
The benefits of SEO for any website are:
 More traffic to your website
More markets can be reached
More potential customers will be visiting your website
| By discovering and targeting the popular search terms for your industry, and getting your site on the front page of google for those terms, the traffic to your website will increase dramatically.
- The visitors will be interested in what you are offering
- Your website will produce increased sales and revenue
- Your pages become targeted entry points pulling in visitors
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| It's not random traffic either; the people visiting your site will be those interested in what you are offering. So there should be a high conversion rate and a substantial increase in revenue as well.
- SEO never sleeps; the promotional effect of it will be effective 24 hours a day
- The ROI of SEO is amongst the highest of any form of marketing
- SEO is the most cost effective way of marketing your website
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| The site is working and marketing itself morning, noon and night. Any time someone is looking for what you offer, your site will be there. At a low cost, but constant performance the potential for your website is phenomenal.
- SEO is a long term solution, the results of an SEO campaign last
- SEO often increases the usability for your visitors
- SEO generally will not affect the look and feel of your site
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| Cross-Browser Compatibility
A properly optimised site will be as near as possible validated to high standards. This means that it works in all browsers, meaning your site may be viewed by the greatest potential number of visitors.
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| Increase Brand Visibility
SEO will give your brand a high international profile - and for a comparatively low outlay.
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